IAB Mixx Awards 2021: Connected Successfully

Date: 30.03.2021

It is time for the awards, which are specially created for those who know how to use the digital for the benefit of business and society - for an even stronger human connection between us.

Connected successfully.

At the IAB Mixx Awards 2021 we will celebrate the campaigns that managed to successfully connect all its elements: from idea, through insight and strategy to results. We will reward agencies and advertisers who have intertwined their views to successfully express the hidden truth.

If you have managed to connect efficiently and make the connection between consumers and your products and services through effective creative solutions, this is your festival.

This year's awards will be specially judged by international digital specialists, which we will announce soon.

The upcoming edition will include 4 completely new categories that will reflect the times in which we live:

- Digital Craft & Innovation - for campaigns that have managed to achieve through innovative use of digital channels not only high business results, but also a change in consumer attitudes and behavior

- Covid - for successful campaigns that have helped to respond effectively to the crisis

- Brand Activism - for campaigns that successfully manage to link a product or service to a public cause of social importance

- Best Small Budget Campaign - for campaigns that manage to achieve high creativity even with limited finances (up to BGN 3,000).

The awards for digital professionalism will be distributed in the following categories:

1. Best Lead Generation Campaign

2. Best Engagement Campaign

3. Best Brand Awareness Campaign

4. Most Effective Use of Data

5. Brave Campaign Bridge

6. Creative Effectiveness

7. Best Branded Content Campaign

8. Best Video Campaign

9. Best Mobile First Campaign

10. Best Social Campaign

11. Best Native Campaign

12. Programmatic

13. Influencer campaign

14. PR Digital

15. Digital Sales Campaign

16. Real-time

For the winners, the IAB Mixx Awards provide the opportunity to commit to the European standards of IAB MIXX EUROPE.

This year we also have a super early bird registration, which is 30% of the regular price:

- Super Early Bird: BGN 100 (until January 10, 2021)

- Early Bird: BGN 200 (from January 11, 2021 to January 31, 2021)

- Standard: BGN 300 (from 01.02.2021 to 20.02.2021)

- Last minute BGN 400 (from 01.03.2020 to 10.03.2021)

We expect you.