JUNE 4 (THURSDAY), 2020 FROM 09:30
Marketing activities are a major driving force in business in the 21st century. But if marketing is a secure component, then marketing is increasingly uncertain and volatile.
The distribution situation and measures related to COVID-19 changed the rules. This will "kill" traditional models, develop new ones and give room for a different approach to many brands and businesses. Marketing has changed under the influence of social networks and big data, but will we see a radical change in the industry?
These are just some of the issues we will discuss. We will look for workable business options and practical advice, but we will also ask ourselves:
- What are the lessons we need to learn from the COVID-19 crisis?
- Is marketing in our country a foundation for business or just a "shiny package"?
- Are the "legends" in the industry returning? In a rapidly changing market, will knowledge and strategies or the key skills of professionals be more important?
- Have consumers changed in a few months?
- Psychology, trust, basic needs - what will drive consumption and businesses?
- How does the situation affect the big brands and the "rising stars"?
- Is marketing a panacea during a crisis?
We will look for answers to these questions in the special panel of the conference COBIZ-20: The new rules of marketing on June 4, 2020 from 09:30.
We look forward to your questions at office@urboapp.com, in the registration form https://urboapp.com/cobiz20 or during the online broadcast.
